Advertisement Manipulation

The Free essays given on our site were donated by anonymous users and should not be viewed as samples of our custom writing service. You are welcome to use them to inspire yourself for writing your own term paper. If you need a custom term paper related to the subject of Entertainment or Advertisement Manipulation , you can hire a professional writer here in just a few clicks.
Advertising Manipulation Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers main purpose is to influence the consumer to purchase their product. This particular ad, located in Sport magazine, attracts the outer-directed emulators. The people that typically fit into this category of consumers are people that buy items to fit in or to impress people. Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product was designed for. Advertisers influence consumers by alluding the consumer into buying this product over a generic product that could perform the same task, directing the advertisement towards a certain audience, and developing the ad where it is visually attractive. First, a Multi Tap consists of an L-shaped design with four ports to allow for four Playstation controllers instead of the normal two. The Multi Tap is helpful for some Playstation games that allow for more than two people to play. The layout of the Multi Tap advertisement attracts attention when compared to other similar advertisements. The simple, black and white display of the ad stands out when compared to other ads, which are usually bright and colorful. This manner of presenting the information brings about a simplistic alternative to an otherwise complex world. The Multi Tap is then displayed in the center of the ad to draw attention to its unmistakable design. The advertisement makes the readers think that this device is so easy to use; all one has to do is simply plug the Multi Tap into the PlayStation console and start playing. The ad also tells the readers that with less hookup time, the Multi Tap leaves more time to play. The words KNOCKOFF MULTI TAPS. NOW YOUR FRIENDS CAN SIMULTANEOUSLY KNOW WHAT A CHEAP BASTARD YOU ARE. are placed on a black background and emphasized with big, white, bold, capital letters. This phrase is placed at the top of the ad to attract the most attention. The words of the ad target loose friendship and competition. Second, the simple tactics of the advertisement focus on teenagers and young adults who love to play video games. The ad is directed towards people who have a desire to fit in, or to do what everyone else is doing. This advertisement makes the readers feel that if they do not have the Multi Tap then they should feel like they need one. In fact, this ad can make some readers feel that they need this device to fit in, Which means you can put your closest friendships to the test with no-holds-barred group racing or a golf foursome. This statement can be interpreted into the fact that if you don t have your friends over playing on the Playstation with the Multi Tap, then you don t have a close friendship. Also the ad states you ll never run the risk of damaging your console. Or trashing your reputation. By saying this, the ad directly states that the readers reputations are at stake unless they purchase the Multi Tap. In general this ad is implying to the readers that in order to impress their friends, or to even have friends, the readers must own a Multi Tap. Finally, many Americans today debate over whether to buy a name brand item or a generic item. The truth stands that many generic items can perform the same tasks as the leading name brand items. A great number of Americans purchase name brand items simply due to the way advertisement portrays these products. Advertisers lure consumers to think that their product will produce better results than any generic product. This advertisement states that you ll never run the risk of damaging your console , indicating that if the readers do not purchase a PlayStation brand Multi Tap, then they risk damaging their PlayStation console. The creators of this advertisement placed that phrase at the end of the ad using the principle of recency, which means that the readers remember what they read last. Also the phrase Look for official PlayStation branded

Our inspirational collection of essays and research papers is available for free to our registered users

Related Essays on Entertainment


Image having a good day at work, and you come home and you think of how well the day went. Well, have you ever sat back and thought about that same day but thought of it in a negative way? One can...

Video Game Wars

Video Game WarsVideo games are a big market these days. Within the past few years, the industry has boomed into a very large business. Within this business, there are three big companies are ...

Report On Sony

The huge company called Sony was named after two words. The first word was sonus, which means sonic or sound and the second word was sonny, which means little son. The combinations of the t...

Video Games

Video games are a big market these days. Within the past few years, the industry has boomed into a very large business. Within this business, there are three big companies are fighting to be the bes...

Wuthering Heights- Soap Of The 19Th Century

Wuthering Heights- Soap of the 19th Century Wuthering Heights is indeed a timeless story. Its ideals have been, will be, and are currently being used in modern writing. The basic plot of the story ...

The Twenties And Thirties

The Twenties and Thirties The twenties and the thirties were very unusual time periods in American History. In some ways they are alike, but in most ways they are very different. The twenties were ...

website promotion

build a web page

поддержка интернет магазина