It started by way of messengers and scribes, evolved through the presentation of newspapers and radio, brought us together with television and now servers us worldwide via the ever popular Internet. It is the mass media, and even from the earliest days of its existence, it has contributed greatly in ways that both enlighten and enrich society, and ways that deteriorate and perplex it. It is not a surprise, then, that the mass media is the most powerful source of information we have, and nothing else in today's world influences public perception quite as heavily. Unfortunately, however, most of what is broadcast or transmitted in the news today is with reference to the chaotic condition of our planet, or something else that society as a whole seems as detrimental or damaging. But the news on television is not the only type of media taking the criticism of society. Other forms of mass media, specifically movies and television programs containing pornography and violence have been heavily criticized. This assumption, is completely fallacious, however, as no concrete and completely conclusive evidence has ever been formulated in support and theory. The key premise here is that the mass media does not cause undesirable social behavior and of actuality, the media people should not be dubbed as the "bad guys". They simply use their powers in the most constructive ways possible in order to promote their ratings and popularity. One way to do that is to concentrate on what sells: sex, violence and disaster. Having said this then, why is it then, that many in society still believe otherwise; why do they continue to believe that pornography is "evil" and is a major cause for violence against women, specifically rape? There are many misinterpretations, and though the following few points, an attempt will be made to show that pornography has very little to almost no correlation with violence against women(of course nothing is "absolute"in society). In order to demonstrate this, it must be made evident that pornography is not evil and does not cause undesirable social behavior by displaying nude women in sexually explicit circumstances. Thus it is important to indicate that women are not only treated as sexual objects through the media. Thi8s is done in attempt to squash any traces of evil in pornography. For thousands of years sex itself has been considered evil and revolting. "This is exactly why the concealment of the sex organs and teaching feelings of shame is so common worldwide"(Christensen 1990:4). These feelings of shame are the reason sex is considered a personal matter. Contrary to the
beliefs of many, the media did not create these settings; society creates this image. In some societies women have no reservations with regard to living their entire lives naked, while in other societies females cover themselves from head to toe only revealing their eyes. The media has been bombarded with criticism, overwhelming from the female community, relative to the amount of sexually explicit material that is published in magazines and that appears on television and in the theaters. A common argument against pornography is that the media portrays women as being nothing more than sexual objects to satisfy male sexual desires. As before, the media once again, is not to br held responsible for creating this image these views are product if society. Many complaints are also made to the effect that pornography only offers a one dimensional view to life, that women are seen as nymphomaniacs who are hysterically addicted to sex. It should be pointed out that such events such as hockey games, bo matches, and horse races all offer a one dimensional view of life. One does not attend an opera hoping to see a horse race. The underlying problem here at that the above mentioned events are socially acceptable. "It is also said that the media reduces women to a collection of body parts through pornography"(Christensen1990:74). Realistically, the only way to prevent women from being portrayed as sexual objects is for them to be seen as other thins as well "but to say that women are not sexual beings would be misleading because both men and women are very much sexual"(Christensen1990:42) . Similarly to say that women are singled out in the media is fallacious due to many examples of media where men are seen catering to the needs of women " something known as chivralic sexism"(Christense1990:42) . "It should be well noted, however, that paperback romance novels, which make 40% of total paperback sales'(Gerbner1988:15), depicts males as sexual objects, performing what is called"sweet savagery"(rape), just as pornography depicts females as sexual objects. But once again this goes unnoticed. "It is fundamentally important to realize that the media does not deliberately create images of hate or disagreement" (Cumberbatch1975:80) . They just influence the more appealing things in society. "Although it is obvious that pornography is largely a male interest, a noted increase in female interest would certainly cause an increase in the amount of pornographic material geared for women; this relates to the business world"(Christensen1990:50) . But it should be clearly understood that pornography in the media alone can't persuade men to cause harm to women it can't cause men to do things that are socially unacceptable. As was mentioned earlier, pornography only cause feelings of excitement and satisfaction and these overpower those feelings of violence. For these reasons, it can be that until a positive link can be found between pornography in the media and violence against women, it will remain that sexual violence such as rape is a result of sexual frustration, and not sexual arousal.